Explore market trends, industry insights, and data-driven strategies on Industry Scope 360. Stay ahead in business with us!
As a sales team member in the dynamic landscape of market research, your ability to connect with industry leaders, find prospective clients, and stay ahead of market trends can be a game-changer. Conferences and live events are your golden tickets to achieving these goals. Let’s explore how you can harness the full potential of these […]
Tech’s Triumph: Game-Changing Market Research for CPG!
Kellogg partners with Pathmatics, an AI-driven marketing intelligence platform, to supercharge its marketing efforts. Through AI analysis of billions of ad impressions across various channels, Pathmatics empowers Kellogg to fine-tune campaign reach, performance, and sales impact, ensuring every marketing dollar is maximized. One standout example? The successful Frosted Flakes with Real Fruit campaign, which reached millions and generated a whopping $10 million in sales, all thanks to Pathmatics’ insights. Join the league of smart marketers using Pathmatics to revolutionize their campaigns.
Explore how Kellogg leverages AI for market research, customer insights, and product development, gaining efficiency and staying ahead of the competition. Discover their innovative approaches to flavor combinations and content strategies powered by artificial intelligence.
Johnson & Johnson’s commitment to market research is evident in its impressive array of consumer-centric products. By collaborating with trusted market research partners such as NielsenIQ and Kantar, the company gains deep insights into consumer preferences and industry trends. This invaluable information fuels the development of standout products like Listerine Advanced Mouthwash, Neutrogena Hydro Boost Water Gel, and Tylenol Extra Strength. Through meticulous research, J&J ensures that its offerings effectively meet the needs of consumers worldwide, solidifying its position as a leader in the consumer goods and healthcare industry.
“Market research, the compass guiding businesses through the dynamic landscapes of consumer goods and retail, is the secret ingredient to unlock unparalleled success. It empowers companies with the wisdom to craft products that resonate with their audience, outshine the competition, and adapt swiftly to emerging trends. This magical tool, not only enhancing customer satisfaction but also fostering loyalty and trust, paves the way for long-term prosperity. Embrace the enchantment of market research and watch your brand rise to extraordinary heights!”
