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J&J Tylenol has reportedly spent a lot in market research activities in year 2023 across US markets in order to gain a better understanding of the US market, its consumers and its competitors. This research has helped the company to gain valuable insights that it is using to develop new products, marketing campaigns and business strategies.
Novartis is committed to improving patient outcomes for all of its products and services. Market research plays an essential role in Novartis’ patient outcomes improvement efforts.
Novartis is one of the world’s leading pharmaceutical companies, and it is committed to developing innovative new products and services that meet the needs of patients around the world. Market research plays an essential role in Novartis’ new product development process.
