Tag: Consumer-Insights

Consumer Goods and Retail Kellogg

Pathmatics: Powering Kellogg’s Marketing Success with AI Insights

Kellogg partners with Pathmatics, an AI-driven marketing intelligence platform, to supercharge its marketing efforts. Through AI analysis of billions of ad impressions across various channels, Pathmatics empowers Kellogg to fine-tune campaign reach, performance, and sales impact, ensuring every marketing dollar is maximized. One standout example? The successful Frosted Flakes with Real Fruit campaign, which reached millions and generated a whopping $10 million in sales, all thanks to Pathmatics’ insights. Join the league of smart marketers using Pathmatics to revolutionize their campaigns.

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Consumer Goods and Retail Healthcare and Pharmaceuticals Johnson & Johnson

The Power of Insights: Johnson & Johnson’s Competitive Advantage

Johnson & Johnson’s commitment to market research is evident in its impressive array of consumer-centric products. By collaborating with trusted market research partners such as NielsenIQ and Kantar, the company gains deep insights into consumer preferences and industry trends. This invaluable information fuels the development of standout products like Listerine Advanced Mouthwash, Neutrogena Hydro Boost Water Gel, and Tylenol Extra Strength. Through meticulous research, J&J ensures that its offerings effectively meet the needs of consumers worldwide, solidifying its position as a leader in the consumer goods and healthcare industry.

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