Tag: AI

Consumer Goods and Retail Kellogg

Pathmatics: Powering Kellogg’s Marketing Success with AI Insights

Kellogg partners with Pathmatics, an AI-driven marketing intelligence platform, to supercharge its marketing efforts. Through AI analysis of billions of ad impressions across various channels, Pathmatics empowers Kellogg to fine-tune campaign reach, performance, and sales impact, ensuring every marketing dollar is maximized. One standout example? The successful Frosted Flakes with Real Fruit campaign, which reached millions and generated a whopping $10 million in sales, all thanks to Pathmatics’ insights. Join the league of smart marketers using Pathmatics to revolutionize their campaigns.

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