Pathmatics, an AI-powered marketing intelligence platform, is helping Kellogg to measure the effectiveness of its marketing campaigns. Pathmatics uses artificial intelligence to analyze billions of ad impressions across the web, mobile, and TV to provide insights into campaign performance.

Here are some of the ways Pathmatics is helping Kellogg:

• Measure campaign reach and frequency: Pathmatics can help Kellogg to measure the reach and frequency of its marketing campaigns across all channels. This information can be used to optimize campaign performance and ensure that Kellogg is reaching its target audience the right number of times.
• Track campaign performance: Pathmatics can help Kellogg to track the performance of its marketing campaigns across all channels. This information can be used to identify which campaigns are performing well and which campaigns need improvement.
• Measure campaign impact: Pathmatics can help Kellogg to measure the impact of its marketing campaigns on sales. This information can be used to justify marketing spend and make better decisions about future marketing campaigns.

For example, Kellogg used Pathmatics to measure the effectiveness of its marketing campaign for its new cereal, Frosted Flakes with Real Fruit. Pathmatics found that the campaign reached over 50 million people and that it generated over $10 million in sales.

Kellogg is one of many companies that are using Pathmatics to measure the effectiveness of their marketing campaigns. Pathmatics is helping companies to better understand how their marketing campaigns are performing and to make better decisions about future marketing campaigns.

Overall, Pathmatics is helping Kellogg to measure the effectiveness of its marketing campaigns by providing insights into campaign reach, frequency, performance, and impact. This information is helping Kellogg to optimize its marketing campaigns and make better decisions about future marketing spend.

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