Johnson & Johnson (J&J) is one of the world’s leading healthcare companies, and it invests heavily in market research to understand the needs of its customers and patients. In 2023, J&J is focused on a number of market research initiatives.

Johnson & Johnson (J&J) sells a wide range of consumer-centric products in retail stores, including:

• Personal care products: Aveeno, Band-Aid, Clean & Clear, Listerine, Neutrogena, OGX, RoC, and Tylenol
• Baby care products: Aveeno Baby, Band-Aid Brand First Aid Products for Kids, Johnson’s Baby, and Mylanta
• Oral health products: Listerine, Reach, and Rembrandt
• Wound care products: Band-Aid Brand First Aid Products and Neosporin
• Skin care products: Aveeno, Neutrogena, and RoC
• Over-the-counter medications: Tylenol, Benadryl, Desitin, and Imodium

J&J works with a variety of market research companies to expand sales of its consumer-centric products. For example, J&J works with NielsenIQ to track sales of its products in retail stores and to identify trends in consumer behavior. J&J also works with Kantar to segment its customers into different groups based on their needs and preferences. This information helps J&J to develop more targeted marketing campaigns and products.

Here are some specific examples of how J&J has used market research to expand sales of its consumer-centric products:

• Listerine: J&J conducted market research to understand the needs and preferences of consumers for mouthwash. This research showed that consumers were looking for a mouthwash that would freshen their breath and fight cavities. J&J used this information to develop Listerine Advanced Mouthwash, which is now one of the leading brands of mouthwash on the market.
• Neutrogena: J&J conducted market research to understand the needs and preferences of consumers for skincare products. This research showed that consumers were looking for skincare products that would hydrate and protect their skin. J&J used this information to develop Neutrogena Hydro Boost Water Gel, which is now one of the leading brands of skincare products on the market.
• Tylenol: J&J conducted market research to understand the needs and preferences of consumers for over-the-counter pain relievers. This research showed that consumers were looking for a pain reliever that was effective and safe. J&J used this information to develop Tylenol Extra Strength, which is now one of the leading brands of over-the-counter pain relievers on the market.

J&J’s commitment to market research has helped the company to develop and market consumer-centric products that meet the needs of people around the world.

J&J has worked with a variety of market research vendors, including:

• IQVIA
• NielsenIQ
• Kantar
• Ipsos
• Gartner
• Forrester
• IDC
• Frost & Sullivan
• Mordor Intelligence
• Market Research Future
• Research and Markets

These vendors offer a variety of market research services, including:

• Primary research: This involves collecting data directly from consumers or healthcare professionals, through surveys, interviews, or focus groups.
• Secondary research: This involves analyzing existing data, such as industry reports, government statistics, and social media data.
• Competitive analysis: This involves analyzing the products and services of J&J’s competitors.
• Customer segmentation: This involves dividing J&J’s customers into different groups based on their needs and preferences.
• Brand tracking: This involves measuring the performance of J&J’s brands over time.

J&J works with market research vendors to gain insights into its customers and patients, its competitors, and the overall market landscape. This information helps J&J to make informed decisions about its products, services, and marketing strategies.

Here are some examples of how J&J has used market research techniques and vendors:

• J&J used surveys to understand the needs and preferences of consumers for over-the-counter pain relievers. This information was used to develop Tylenol Extra Strength, which is now one of the leading brands of over-the-counter pain relievers on the market.
• J&J used focus groups to get feedback on a new line of organic skincare products. This feedback was used to refine the products before they were launched. The products were a success, and J&J is now planning to expand the line.
• J&J used secondary research to track sales of its products in retail stores. This information was used to identify trends in consumer behavior and to make decisions about where to allocate marketing resources.

J&J’s commitment to market research has helped the company to develop and market products and services that meet the needs of people around the world.

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