J&J Tylenol has reportedly spent a lot in market research activities in year 2023 across US markets in order to gain a better understanding of the US market, its consumers and its competitors.

Here are 3 points that explain what they have done:

1. Conduct focus groups with consumers

In the first half of 2023, J&J Tylenol conducted focus groups with consumers across the US to get their feedback on their products, their brand, and their advertising. This research helped J&J Tylenol to better understand what consumers are looking for in a pain reliever, and how they can improve their products and marketing to meet those needs.

2. Conduct surveys with healthcare professionals

In addition to focus groups with consumers, J&J Tylenol also conducted surveys with healthcare professionals across the US to get their feedback on their products and their brand. This research helped J&J Tylenol to better understand how healthcare professionals view their products and how they can improve their products and marketing to meet the needs of healthcare professionals.

3. Monitor social media

J&J Tylenol also monitors social media to see what consumers are saying about their products and their brand. This research helps J&J Tylenol to stay up-to-date on consumer trends and to identify any potential problems with their products or brand.

The market research that J&J Tylenol has conducted in year 2023 has been very extensive and has helped the company to gain a better understanding of the US market, its consumers and its competitors. This information is invaluable to J&J Tylenol as it develops new products, marketing campaigns and business strategies.

Please note that this information is based on publicly available sources.

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