Novartis is one of the world’s leading pharmaceutical companies, and it is committed to developing innovative new products and services that meet the needs of patients around the world. Market research plays an essential role in Novartis’ new product development process.

Novartis uses market research to identify new market opportunities, to understand the needs of patients and healthcare professionals, and to develop products and services that meet those needs. Novartis also uses market research to track the performance of its new products and services, and to make necessary adjustments.

Here are some specific examples of how Novartis is using market research to develop new products and services:

• Novartis is using market research to develop a new drug to treat a rare genetic disease. Novartis used market research to identify the need for this drug, and to understand the needs of patients and healthcare professionals. Novartis is now using market research to track the progress of the drug, and to identify potential markets for the drug.
• Novartis is using market research to develop a new digital platform that will allow patients to access their medical records and to communicate with their doctors. Novartis used market research to understand the needs of patients and healthcare professionals for this platform, and to ensure that it is designed to meet those needs.

Novartis’ commitment to market research is helping the company to develop innovative new products and services that meet the needs of patients around the world.

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