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Client account management is a critical role in any business. Account managers are responsible for building and maintaining relationships with key clients, ensuring that their needs are met, and helping them to achieve their goals. This can be a challenging job, but it is also incredibly rewarding. Here are 10 tips for managing your client […]
As a sales team member in the dynamic landscape of market research, your ability to connect with industry leaders, find prospective clients, and stay ahead of market trends can be a game-changer. Conferences and live events are your golden tickets to achieving these goals. Let’s explore how you can harness the full potential of these […]
Walmart’s use of Blue Yonder’s AR-based shelf stocking solution is a good example of how AR technology can be used to improve the efficiency and accuracy of shelf stocking operations. This can lead to a number of benefits, including reduced costs, improved product availability, and a better customer experience.
Tech’s Triumph: Game-Changing Market Research for CPG!
Kellogg partners with Pathmatics, an AI-driven marketing intelligence platform, to supercharge its marketing efforts. Through AI analysis of billions of ad impressions across various channels, Pathmatics empowers Kellogg to fine-tune campaign reach, performance, and sales impact, ensuring every marketing dollar is maximized. One standout example? The successful Frosted Flakes with Real Fruit campaign, which reached millions and generated a whopping $10 million in sales, all thanks to Pathmatics’ insights. Join the league of smart marketers using Pathmatics to revolutionize their campaigns.
Explore how Kellogg leverages AI for market research, customer insights, and product development, gaining efficiency and staying ahead of the competition. Discover their innovative approaches to flavor combinations and content strategies powered by artificial intelligence.
J&J Tylenol has reportedly spent a lot in market research activities in year 2023 across US markets in order to gain a better understanding of the US market, its consumers and its competitors. This research has helped the company to gain valuable insights that it is using to develop new products, marketing campaigns and business strategies.
Unleashing CPG Titans to Sublime Peaks! With their extensive market research and industry expertise, Mordor Intelligence acts as a guiding beacon for CPG giants, helping them navigate the complex landscape and make informed decisions.
In today’s fiercely competitive market, top plant-based food companies like Beyond Meat and Impossible Foods rely on Frost & Sullivan’s insightful market research and analysis. These services are more than just tools; they’re catalysts for growth. Frost & Sullivan empowers companies to develop innovative products that set new standards in the plant-based food industry, forge strategic advantages over competitors, and align their offerings with evolving consumer tastes. If you’re a top-tier plant-based food company with aspirations to grow, Frost & Sullivan is your compass to sustainable success.
Novartis is committed to improving patient outcomes for all of its products and services. Market research plays an essential role in Novartis’ patient outcomes improvement efforts.
Novartis is one of the world’s leading pharmaceutical companies, and it is committed to developing innovative new products and services that meet the needs of patients around the world. Market research plays an essential role in Novartis’ new product development process.
Johnson & Johnson’s commitment to market research is evident in its impressive array of consumer-centric products. By collaborating with trusted market research partners such as NielsenIQ and Kantar, the company gains deep insights into consumer preferences and industry trends. This invaluable information fuels the development of standout products like Listerine Advanced Mouthwash, Neutrogena Hydro Boost Water Gel, and Tylenol Extra Strength. Through meticulous research, J&J ensures that its offerings effectively meet the needs of consumers worldwide, solidifying its position as a leader in the consumer goods and healthcare industry.
“Market research, the compass guiding businesses through the dynamic landscapes of consumer goods and retail, is the secret ingredient to unlock unparalleled success. It empowers companies with the wisdom to craft products that resonate with their audience, outshine the competition, and adapt swiftly to emerging trends. This magical tool, not only enhancing customer satisfaction but also fostering loyalty and trust, paves the way for long-term prosperity. Embrace the enchantment of market research and watch your brand rise to extraordinary heights!”
